During the summer holidays, participants will undergo a series of core skills training covering visitor reception techniques, storytelling and practical tour guiding. The training sessions, led by professionals, will focus on Hong Kong’s diverse tourism resources. Through interactive and all-round learning experiences, the Scheme will cultivate a spirit of hospitality and professional competence in Young Ambassadors, equipping them to fulfil the mission of promoting Hong Kong.
Upon completion of the training, participants will be appointed as Hong Kong Young Ambassadors for the 2026/27 academic year, participating in a variety of tourism-related volunteer services to offer visitors quality hospitality and in-depth experiences. Local Young Ambassadors will be stationed at popular tourist spots to provide useful travel information, and take part in mega events to promote festive culture. They will also organise community-based projects to encourage visitors and locals to discover the attractive facets of the city. Young Ambassadors studying outside Hong Kong will organise activities at their local schools and colleges to promote Hong Kong and Chinese culture.
Over the past year, Young Ambassadors have served at major tourist attractions such as the Hong Kong Tourism Board Visitor Centres, Ocean Park Hong Kong and M+ Museum. They have also served at mega events spanning festive celebrations, traditional culture, arts, sports and outdoor activities, including the International Chinese New Year Night Parade, the Tai Hang Fire Dragon Dance, the 2026 UCI Track World Cup, and the 15th National Games, contributing to enhance the local tourism atmosphere. Last year, they went even further by volunteering at the 8th China International Import Expo in Shanghai, showcasing the welcoming image of Hong Kong to the world.