Objectives – Hong Kong Young Ambassador Scheme

The Hong Kong Young Ambassador Scheme (the Scheme) is co-organised by the Tourism Commission of the Hong Kong Special Administrative Region Government and The Hong Kong Federation of Youth Groups. The Scheme has attracted more than 4,300 young people since its inception in 2001, who are passionate about promoting hospitality in Hong Kong and its diversified tourism to visitors all over the world. Looking ahead, the Scheme will continue its effort in nurturing a group of energetic young people to be hospitable ambassadors of Hong Kong through distinctive voluntary services, in the hope of:

  • promoting a sense of courtesy and helpfulness to visitors and fostering a culture of hospitality
  • cultivating a mindset that embraces service excellence
  • enhancing the sense of belonging and understanding of the diverse culture of Hong Kong