Objectives – Hong Kong Young Ambassador Scheme

The Hong Kong Young Ambassador Scheme (the Scheme) is co-organised by the Tourism Commission of the Hong Kong Special Administrative Region Government and The Hong Kong Federation of Youth Groups. . Since its inception in 2001, the Scheme has attracted more than 4,700 young people to actively engage in promoting hospitality and diversified tourism features to locals and visitors all over the world, aiming to aid the sustainable development of Hong Kong’s tourism industry. Looking ahead, the Scheme will continue this legacy in nurturing a group of young leaders, who are passionate about serving the community, to be hospitable ambassadors representing Hong Kong through special voluntary services. We believe that as a result, they will

  •  cultivate a sense of courtesy and helpfulness to visitors in a friendly manner
  •  develop a culture of hospitality and service excellence
  •  form a deeper sense of belonging and understanding of the diverse culture of Hong Kong