The Hong Kong Young Ambassador Scheme (the Scheme) is co-organised by the Tourism Commission of the Hong Kong Special Administrative Region Government and The Hong Kong Federation of Youth Groups. Since its inception in 2001, the Scheme has engaged nearly 6,000 young people in promoting Hong Kong’s hospitality and diverse charms to locals and visitors around the world, creating a home-away-from-home travel experience for them, as well as supporting the sustainable development of the tourism industry. The year 2026 marks the 25th anniversary of the Scheme. Building on its legacy, it remains committed to nurturing a new generation of passionate young people as hospitable ambassadors for Hong Kong through systematic training and dedicated volunteer services, enabling them to:
- cultivate a sense of courtesy and helpfulness to visitors
- promote a culture of hospitality and service excellence
- deepen their sense of belonging and appreciation of Hong Kong’s diverse culture