Objectives – Hong Kong Young Ambassador Scheme

The Hong Kong Young Ambassador Scheme (the Scheme) is co-organised by the Tourism Commission of the Hong Kong Special Administrative Region Government and The Hong Kong Federation of Youth Groups. Since its inception in 2001, the Scheme has attracted more than 5,400 young people to actively engage in promoting Hong Kong’s hospitality and multifaceted charm to locals and visitors all over the world, with the aim to enrich their travel experiences, as well as supporting the sustainable development of the tourism industry. In the year to come, the Scheme will continue this legacy in grooming another cohort of passionate young leaders to be hospitable ambassadors representing Hong Kong through dedicated training and special voluntary services, with a view to empowering and equipping them to:

  • ultivate a sense of courtesy and helpfulness to visitors
  •  develop a culture of hospitality and service excellence
  •  form a deeper sense of belonging and understanding of the diverse culture of Hong Kong