Programme Arrangements

Participants of the Hong Kong Young Ambassador Scheme are required to attend a series of training programmes to enhance their knowledge and understanding about Hong Kong and the mission of being Hong Kong Young Ambassadors (HKYAs), and also inculcate them with the right service excellence mindset and skills in customer service. After appointment, the local HKYAs will take part in receiving tourists in Hong Kong and large-scale promotional campaigns, as well as organizing promotional activities to spread the message of hospitality and service excellence to the community. For the HKYAs who study outside Hong Kong, they will be tasked to organize promotional activities about Hong Kong and Chinese culture at their schools and colleges to promote Hong Kong as a preferred tourist destination.

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